Vital
Framework
Your growth operating system for healthcare’s stakeholder-driven world.
Health tech companies don’t stall because their products are weak or their teams are ineffective
They stall because they’re using early-stage, transactional tactics in a complex, nonlinear environment.
You don’t need another campaign or another hire.
You need VITAL, a structured operating system that aligns your business with how healthcare really works.
Built specifically for growth-stage health tech companies, VITAL addresses the internal disconnects (between strategy, messaging, teams, and execution) that silently erode momentum. It gives CEOs and leadership teams a new way to scale, ecosystem-aligned, insight-driven, and built for long-term trust and traction.
What VITAL does
Reframes growth as an ecosystem orchestration challenge, not a funnel problem
Maps how buying decisions are actually made across clinical, operational, and financial stakeholders
Uncovers the internal misalignment that’s stalling execution and slowing sales
Reframes growth as an ecosystem orchestration challenge, not a funnel problem
Maps how buying decisions are actually made across clinical, operational, and financial stakeholders
The six components of VITAL
Each part of the framework targets a common breakdown point that limits growth and equips leadership to confidently course-correct.
1
Strategic foresight alignment
Keeps leadership focused on what’s next, not just what’s now.
We align executive priorities with the future state of healthcare:
- emerging buyer behaviors
- policy shifts
- new care delivery models.
It’s not about trend-chasing; it’s about making decisions that stand up to what's coming.
Why it matters: When leaders make decisions based on outdated assumptions, growth becomes reactive. Foresight creates clarity, and clarity drives momentum.
2
Stakeholder ecosystem mapping
Replaces flat personas with a dynamic map of real-world influence.
We identify how clinical, operational, and financial stakeholders interact and how they make, influence, and delay decisions.
Your product, messaging, and service are then aligned to that complex, non-linear path.
Your product, messaging, and service are then aligned to that complex, non-linear path.
Why it matters: In healthcare, there’s no single buyer. Misreading the decision network leads to stalled deals, confusion, and missed opportunities.
3
Executional coherence
Connects your teams through shared goals, feedback loops, and language.
Sales, marketing, product, and customer success don’t just “collaborate”; they operate from the same map.
Everyone moves in sync, using shared metrics and aligned priorities.
Everyone moves in sync, using shared metrics and aligned priorities.
Why it matters: When execution is disconnected from strategy, trust erodes, internally and externally. Coherence turns strategy into results.
4
Message-market fit
Audit your market messaging to reflect real outcomes and buyer priorities.
We test whether your story still fits the evolving market and whether your promises match what’s being delivered.
The result?
Greater trust, stronger pull, and faster sales cycles.
The result?
Greater trust, stronger pull, and faster sales cycles.
Why it matters: In health tech, trust is currency. When your message doesn’t reflect reality, deals stall and renewals drop.
5
Innovation integration readiness
Prepares your company to absorb change without chaos.
We stress-test your teams, systems, and workflows to ensure they’re ready to handle AI advances, regulatory changes, and platform shifts without breaking.
Why it matters: Innovation fails when it meets resistance. Readiness lets you adopt faster and adapt without friction.
6
Ecosystem embeddedness strategy
Moves your company from pitching to integrating.
We guide you through the long game of becoming a trusted part of the healthcare system, not just a vendor knocking on the door.
It’s about credibility, relevance, and staying power.
It’s about credibility, relevance, and staying power.
Why it matters: Innovation fails when it meets resistance. Readiness lets you adopt faster and adapt without friction.
The outcome
The VITAL Framework doesn’t just solve for today’s bottlenecks. It gives your organization a new way to grow:
Shorter sales cycles
Aligned, empowered teams
Messaging that builds trust
Leadership clarity
System-fit, not just product-fit
You’ll stop reacting and start leading, with a system that meets healthcare where it is, and takes your company where it needs to go.
Ready to align?
VITAL is the foundation for every engagement, starting with the Growth Evaluation.
If you’re ready to shift from guesswork to clarity, from friction to flow, let’s talk.
If you’re ready to shift from guesswork to clarity, from friction to flow, let’s talk.
