Fractional Growth Officer

Reignite growth.
Realign leadership.
Reshape your future.

Helping health tech companies grow strategically by aligning vision, strategy, leadership, and operations.
Nancy Green smiling and looking at the camera
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“She’s a strategic powerhouse—an exceptional communicator with deep healthcare market insight.”
"Nancy has partnered with me on multiple growth-focused healthcare ventures and now serves as a trusted advisor to my company, careMESH. She’s a strategic powerhouse—an exceptional communicator with deep healthcare market insight. Her ability to translate complex challenges into clear strategies and deliver results is unmatched."
Dr. Peter Tippett‍
‍Former Chief Medical Officer ‍Verizon
CEO of CareMesh

You’ve made excellent progress, but growth has stalled

You need help with…

Strategic realignment

Reframes growth as an ecosystem orchestration challenge, not a funnel problem

Client attraction & retention

Maps how buying decisions are actually made across clinical, operational, and financial stakeholders

Resilient growth

Uncovers the internal misalignment that’s stalling execution and slowing sales

Bring your vision, team, and operations into alignment

It starts with a Growth Evaluation using my VITAL Framework.
Start With a Growth Evaluation
In just 30 days, we’ll identify fast, low-cost, low-disruption growth entry points so you see results without waiting months.

From there, we’ll define the right level of support for your goals and team.
Step 1

Initial Growth Evaluation

Find what is and isn’t working.
Hands holding a pen and outlining errors in a spreadsheet
Support option 1

Growth
Advisory

Ongoing partnership for sustainable growth.
Hands holding a pen and drawing a line on a chart
Support option 2

Fractional Growth Officer

Hands-on support to drive powerful results.
Nancy Green talking to a woman at a conference

You've already proven your product works

You’ve got some great clients.

You’ve bootstrapped your way through early growth. But now the stakes are higher, and what got you here isn’t getting you any further.
People looking at papers and smiling

You’ve tried hiring new salespeople.

Tweaking your marketing, and investing in new tools. But nothing has made a meaningful difference.
Woman in a suit presenting data

That’s because the real problem isn’t any one thing; it’s a mix of things.
What does your customer journey look like?
Are all of your internal teams aligned with your strategy?

That’s the gap I help close.

When we find the root causes, we can fix them. Once everything is aligned—strategy, structure, people, messaging—you’ll start to see momentum again.

Nancy Green, Founder

Most consultants focus on tactics.
I operate at the system level.

I’m a growth architect, not a sales or marketing consultant. I work across leadership, operations, product, and GTM to uncover and fix the hidden misalignments stalling your growth. With deep experience in healthcare GTM, sales, operations, and M&A, I know how growth happens and why it stalls.
About Nancy
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My VITAL Framework

View The Complete VITAL Framework
A six-part system that aligns leadership, messaging, and execution with how healthcare really works. So health tech companies can move faster, build trust, and scale with confidence.
Future-proof your leadership against shifts in policy, buyers, and care models.

Strategic foresight alignment


1
Map real-world influence across clinical, operational, and financial roles.

Stakeholder ecosystem mapping


2
Break silos. Connect teams through shared metrics and aligned execution.

Executional
coherence


3
Align your message with what you deliver and what decision-makers need.

Message-market fit

4
Build flexible systems that can absorb change without breaking the business.


Innovation integration readiness


5
Build long-term trust and adoption within healthcare systems.

Ecosystem embeddedness strategy


6
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“She quickly cuts through complexity”
"Nancy brings a rare depth of expertise in healthcare and commercialization. She quickly cuts through complexity, unites stakeholders around strategic growth plans, and delivers results with focus and precision."
Jacob Jesson
Former Chief Revenue Officer at HCSC/Medecision,
CEO of Jesson Partners
Podcast Host: The Healthcare Minute

This is for you if…

  • You lead a B2B health tech company with $2M–$15M in revenue.
  • You’ve tried hiring, tweaking messaging, or adding tools, but nothing’s sticking.
  • You suspect the problem is alignment and not execution.
  • You’re done guessing.
  • You’re ready for a clear system that connects strategy, execution, and how healthcare buyers actually make decisions.
  • You suspect the problem is alignment and not execution.
  • You want to stop reacting and start leading, with a growth engine that earns buyer trust and investor confidence.

You don't need another quick fix.

You need a system that aligns your vision, your team, and your execution, so your company can scale with clarity and confidence.
Start With a Growth Evaluation

Make smart, faster decisions

If growth has slowed, there’s a reason.

I help health tech leaders step back and assess what’s working and what’s not, so they can make smarter, faster decisions that move the business forward. With the right insight and alignment across your teams, you don’t have to keep trying random fixes. You can grow with clarity, confidence, and a plan that actually works.
Start With a Growth Evaluation
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